The 10 Most Read Whiskey Stories of 2018
Ranking at #1 on the list, Proper Twelve unites lovers of Irish whiskey with fans of MMA, as Irish fighter Conor McGregor released his own blended Irish whiskey, Proper No. Twelve.
Conor McGregor dropped some serious cash at his local Irish pub
The 30-year-old father-of-one visited the Dublin, Ireland, haunt with bottles of his own Proper 12 whiskey and jumped behind the bar to pose for a photo.
The best booze gifts to give (and get) this holiday season
Chances are you have a Conor McGregor fanatic in your life. Whatever the case may be, it calls for Proper Twelve—McGregor’s brand-new Irish whiskey label that, much like the man himself, isn't afraid to go to toe-to-toe with the big boys like Jameson and Bushmills.
Conor McGregor sends WWE star Becky Lynch AWESOME Christmas gift amid Ronda Rousey feud
Lynch recently earned McGregor’s respect thanks to her stunning WWE success in the last few months. And The Notorious once again expressed his admiration by sending her two bottles of his Proper Twelve whiskey ahead of the holidays.
Conor McGregor sorry for running out of whiskey
Conor McGregor is apologizing to his fans after his whiskey, Proper No. 12, sold out too fast. “I don’t usually see reason to apologize,” said the MMA champ adding “we are producing well over 300,000 crates now” to restock shelves in December.
From MMA Champ to Whiskey Entrepreneur: a Conversation With Conor McGregor
Read to learn just how fun the development process of Proper No. Twelve was, how McGregor's MMA training translates to the liquor business, and which opponents he’d never, ever want to share a bottle with
Conor McGregor Gifts Boston Firefighters With Whiskey and World Series Tickets
Conor McGregor shows his appreciation for Boston firefighters by gifting them World Series tickets and Proper Whiskey. See the full story here.
Conor McGregor Is Ready to Knockout the Competition with His Own Whiskey, Proper No. Twelve
Meet Proper No. Twelve, an Irish whiskey from Conor McGregor. Get the background story here.
Dana White Predicts Conor McGregor Could be the Next George Clooney With His Whiskey
UFC president Dana White predicts that much like Clooney, McGregor's signature brand of alcohol might net him the most money in his entire career.