Proper Press

Conor McGregor on Launching Proper No. Twelve Whiskey, How He Found the Right Taste, and the Best Advice He’s Ever Received

Conor McGregor, Dublin-born fighter, has his sights set on another industry: the world of whiskey. Launched in 2018, McGregor started his own whiskey brand by creating Proper No. Twelve Irish Whiskey. 

Conor McGregor wants to shake up the market for Irish whiskey

McGregor is looking to shake up the lucrative US market for Irish whiskey. And the “Notorious” Irishman is making no apologies. “I said that I was coming in strong and would disrupt the whiskey category, and me and my (Proper Twelve) team have done exactly that,” he said.

Conor McGregor’s ‘Proper No. Twelve’ helps push Irish whiskey sales past 1 billion in U.S. for first time

Sales of Irish whiskey in the US rose 12 percent last year passing the $1 billion milestone for the first time, analysts attributing it to the launch of Conor McGregor’s Proper No Twelve brand last year.

A toast to St. Patrick's Day with Conor McGregor

Who better to celebrate the holiday with than Irish fighting phenom Conor McGregor and Proper Twelve Irish Whiskey?

UFC’s Conor McGregor rallies NHL team, leads St. Patrick’s Day parades

Conor McGregor toured the U.S. for St. Patrick’s Day weekend with his Proper Twelve Irish Whiskey

McGregor Keeps Branching Out With Proper No. Twelve

Conor McGregor’s latest foray outside the octagon is his most ambitious — and perhaps authentic — idea yet: Proper No. Twelve Irish whiskey.

Conor McGregor's Proper No. Twelve Irish Whiskey announces United Kingdom launch

Eire Born Spirits announces the launch of Proper No. Twelve Irish Whiskey in the United Kingdom after great success in Ireland and the United States. 

MMA fighter Conor McGregor went from welfare to millionaire

Last year, McGregor launched his own brand of Irish whiskey, Proper No. Twelve. It hit liquor store shelves in Ireland and the U.S. in September 2018, and the whiskey’s first production run reportedly sold out in less than two weeks. The company expects Proper No. Twelve to sell more than 200,000 cases of the whiskey in its first year in the U.S. 

Conor McGregor launches Proper No. Twelve Irish whiskey

If there's one thing Conor McGregor is an expert on outside of martial arts it's whiskey -- especially Irish whiskey.  The Irish mixed martial artist released his take on the iconic whiskey category, with the launch of Proper No. Twelve and its success has surpassed many's initial expectations. 

The 10 Most Read Whiskey Stories of 2018

Ranking at #1 on the list, Proper Twelve unites lovers of Irish whiskey with fans of MMA, as Irish fighter Conor McGregor released his own blended Irish whiskey, Proper No. Twelve.

Conor McGregor dropped some serious cash at his local Irish pub

The 30-year-old father-of-one visited the Dublin, Ireland, haunt with bottles of his own Proper 12 whiskey and jumped behind the bar to pose for a photo.

The best booze gifts to give (and get) this holiday season

Conor McGregor sends WWE star Becky Lynch AWESOME Christmas gift amid Ronda Rousey feud

Lynch recently earned McGregor’s respect thanks to her stunning WWE success in the last few months. And The Notorious once again expressed his admiration by sending her two bottles of his Proper Twelve whiskey ahead of the holidays.

Conor McGregor sorry for running out of whiskey

From MMA Champ to Whiskey Entrepreneur: a Conversation With Conor McGregor

Read to learn just how fun the development process of Proper No. Twelve was, how McGregor's MMA training translates to the liquor business, and which opponents he’d never, ever want to share a bottle with

Conor McGregor Gifts Boston Firefighters With Whiskey and World Series Tickets

Conor McGregor shows his appreciation for Boston firefighters by gifting them World Series tickets and Proper Whiskey. See the full story here.

Conor McGregor Is Ready to Knockout the Competition with His Own Whiskey, Proper No. Twelve

Meet Proper No. Twelve, an Irish whiskey from Conor McGregor. Get the background story here.

Dana White Predicts Conor McGregor Could be the Next George Clooney With His Whiskey

UFC president Dana White predicts that much like Clooney, McGregor's signature brand of alcohol might net him the most money in his entire career.

Conor McGregor Meets The Cowboys, Hands Out His Whiskey!

Conor McGregor visited the Dallas Cowboys and gifted them bottles of Proper No. Twelve. View the full story here.

Conor McGregor’s Proper No. Twelve whiskey selling so quickly in Tesco Ireland stores, customers limited to two bottles per visit

Proper No. Twelve is selling out fast in Tesco Ireland stores! See more and get your bottle today.

Fighting Whiskey Words Conor McGregor Debuts Proper No. Twelve

Hear from the Irishman himself what makes Proper No. Twelve truly one-of-a-kind.